In the annual Rotary calendar many months are designated to emphasize major programs of Rotary International.
- January is Rotary Awareness Month. This is a time to expand knowledge of Rotary and its activities among our membership and throughout the community
- February is designated as World Understanding Month. This month was chosen because it includes the birthday of Rotary International, 23 February. During the month, Rotary clubs are urged to present programs that promote international understanding and goodwill, as well as launch World Community Service projects in other parts of the world.
- March World Rotaract Week is the week in which 13 March falls. It’s a time when Rotary clubs and districts highlight Rotaract by joining in projects with their Rotaract clubs.
- April is set aside as Rotary’s Magazine Month. Throughout the month, clubs arrange programs and activities that promote the reading and use of THE ROTARlAN magazine and the official regional magazines of Rotary
- July is Literacy Month, a time for clubs to develop their own literacy projects, as well as raise awareness of Rotarians’ efforts worldwide to eradicate illiteracy.
- August is Membership and Extension Month, a time to focus on Rotary’s continuing need for growth, to seek new members and form new clubs.
- September is New Generations Month. Rotary clubs of the world give special emphasis to the many Rotary sponsored programs that serve children and young people. During this month many clubs give increased attention to Youth Exchange activities.
- October is Vocational Service Month. During this period, clubs highlight the importance of the business and professional life of each Rotarian. Special activities promote the vocational avenue of service.
- November is selected to be Rotary Foundation Month. Clubs and districts call attention to the programs of The Rotary Foundation and frequently cultivate additional financial support for the Foundation by promoting contributions for Paul Harris Fellows and Sustaining Members. Each of these special months serves to elevate the awareness among and understanding in the world.