The Rotary International float in the annual Tournament of Roses Parade is undoubtedly the largest public relations project of the Rotary clubs of the United States and Canada. Since 1927 a Rotary float has been entered 39 times, including every year since 1980.
Funds for the construction of the Rotary parade entry are voluntarily given by Rotarians and clubs in the U.S. and Canada. The cost of designing, constructing and flower covering a Rose Parade float begins at about $120,000. The Rotary float must portray the annual parade theme, usually depicting one of the worldwide service programs of Rotary International. Each New Year’s Day, Rotarians take pride in seeing their attractive float, and realize they have shared in its construction by contributing a dollar or two to this beautiful public relations project.