Historically Rotarians perpetuated a myth that Rotary should not seek publicity, but rather let our good works speak for themselves. However, an early stated policy observed that “as a means of extending Rotary’s influence, proper publicity should be given to a worthwhile project well carried out.” A more modern public relations philosophy was adopted in the mid-1970s that affirms that “good publicity, favorable public relations and a positive image are desirable and essential goals for Rotary,” if it is to foster understanding, appreciation and support for its Object and programs and to broaden Rotary’s service to humanity.
The role of the club public relations committee is to develop and execute a plan to tell the public about Rotary and promote the club’s service projects and activities. Having strong public relations ensures that communities around the world know that Rotary is a credible organization that meets real needs. When a Rotary club has a positive public image, current members are motivated to be active and prospective members are eager to join.
Public image and membership growth are interconnected. A high quality, consistent public image campaign will prompt individuals to seek out local clubs and be more inclined to accept invitations to join.