The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
FIRST: The development of acquaintance as an opportunity for service;
SECOND: High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society;
THIRD: The application of the ideal of service in each Rotarian’s personal, business and community life;
FOURTH: The advancement of international understanding, goodwill and peace through a world fellowship of business and professional persons united in the ideal of service.
The Object of Rotary has not always been expressed in this manner. The original Constitution of 1906 had three objects: promotion of business interests, promotion of good fellowship and the advancement of the best interests of the community. By 1910 Rotary had five Objects, as increased emphasis was given to expanding Rotary. By 1915 there were six Objects. In 1918 the Objects were rewritten again and reduced to four. Four years later they had again grown to six and were revised again in 1927. Finally, at the 1935 Mexico City Convention the six Objects were restated and reduced to four. The last major change came in 1951 when the Objects were streamlined and changed to a single Object, which has four parts. The “ideal of service” is the key phrase in the Object of Rotary. This ideal is an attitude of being a thoughtful and helpful person in all of one’s endeavors. That’s what the Object truly means.