Rotarian Herbert J. Taylor, Author of the Four-Way Test.
The Four-Way Test was created by Rotarian Herbert J. Taylor in 1932 when he was asked to take charge of the Chicago based Club Aluminum Company, which was facing bankruptcy. Taylor looked for a way to save the struggling company mired in depression-caused financial difficulties. He drew up a 24-word code of ethics for all employees to follow in their business and professional lives. The Four-Way Test became the guide for sales, production, advertising and all relations with dealers and customers. The survival of the company was credited to this simple philosophy. Herb Taylor became President of Rotary International during 1954-55. The Four-Way Test was adopted by Rotary in 1943.
“Of the things we think, say or do” —
- Is it the TRUTH?
- Is it FAIR to all concerned?
- Will it build GOODWILL and BETTER FRIENDSHIPS?
- Will it be BENEFICIAL to all concerned?”